Auto Examples

Jeep

What’s great about it: Video Hotspots
How it could have been better: More intuitive menu appearance to highlight further Jeep content.

VW

What’s great about it: Interactive video to demonstrate features and give the user control over the narrative
How it could have been better: Only ran as Display – could have also run as In-Stream and Out-Stream video

Ford SUVs 1

What’s great about it: Lifestyle Imagery with Hotspots / Multiple Nameplates for segmentation
How it could have been better: Copy to contextualize the galleries

Ford SUVs 2

What’s great about it: 360 Photos with Hotspots
How it could have been better: More emphasis on the hot spots and their images by having them appear overlaid on top of the car instead of in the small header.

BMW

What’s great about it: Payment Calculator
How it could have been better: More models or customizer for further segmentation

Lincoln

What’s great about it: Video overlayed with copy and animated icons
How it could have been better: Allow for user interaction throughout the video frames to further engagement.

Jaguar

What’s great about it: 360º view with colour selector
How it could have been better: Opening video could have been vertical video to capture entire device screen

Audi

What’s great about it: Animated transitions
How it could have been better: Include video as the lead into the unit. Add imagery/audio to enhance the hot spots.

Chevrolet Silverado

What’s great about it: Simple unit to drive consideration or purchase
How it could have been better: The video could be bigger and it could of started with video only and then had separate frames to highlight the truck and offer.

BMW

What’s great about it: Interactive mobile video that simulates driving with multi-touch functionality
How it could have been better: It’s old – why has no one done this since… seriously?

Other Examples

Via Rail

What’s great about it: Custom skip button – the simple interactivity really brings home the point

Sport Chek

What’s great about it: Chatbot in a video execution – turn a lean-out experience into a lean-in experience

OLG Big Spin

What’s great about it: Interactive Walkthrough

Moen

What’s great about it: Voken style page takeover on certain premium sites + Simple interactivity to demonstrate product features

Purina

What’s great about it: Quiz for data enrichment and segmentation

UFC

What’s great about it: Video with menu to give more information
What’s great about it: Video wrapper to enable interactivity during pre-roll