AE Dairy
What’s great about it: Simple game, recipes, links to blogger pages
How it could have been better: …
Arm & Hammer
What’s great about it: Opens on video, coupon
How it could have been better: The pre-expandable could have called out the coupon to increase the UER. The 2nd tab could have used interactive hotspots to highlight the toothbrush’s features.
Barilla
What’s great about it: Recipe download
How it could have been better: The Hashtagger could have featured Barilla influencers and fans instead of just Barilla social content.
Bayer – Contour Next
What’s great about it: Video Gallery, Social Waller post to win contest gives people a reason to share the brand’s content.
How it could have been better: An interactive demo displaying how the product works and its key features in a second tab could have sold the technical aspects of the product to compliment the emotional aspects of their videos.
Bayer – Canesten
What’s great about it: Quiz
How it could have been better: A bigger call out to the quiz in both the expanded and pre-expanded units could have increased the interaction rate and time spent.
Becel
What’s great about it: Opens on video, recipes
How it could have been better: Adding the Hashtagger feature to the unit to share social posts from brand advocates creating their own recipes with the product could have boosted the conversation.
Boost
What’s great about it: Video gallery, recipes, coupons
How it could have been better: They could have included an informational page calling out the benefits of Boost and increasing your protein intake as you age.